WYSA Dream Kit — AI-enabled Public Communication & Community Wellbeing
Mental wellbeing has emerged as a critical public health priority, particularly among adolescents, students, educators and frontline government personnel. While awareness continues to improve, access to structured, confidential and evidence-based support remains limited within institutional settings. Pristine Concepts partnered with WYSA, a globally recognised AI-based mental wellbeing platform, as Implementation Partner in Maharashtra, to deliver a hybrid (phygital) communication ecosystem that combined physical outreach with QR-enabled digital onboarding and AI-assisted behavioural support.
What We Did?
- Designed and executed a hybrid physical-and-digital model that moved beneficiaries from offline awareness activities into continuous digital engagement.
- Deployed the supporting components of that model: physical awareness materials, QR-enabled communication tools, digital onboarding, AI chatbot access, and mobile-first self-paced interaction.
- Ran structured institutional engagement, awareness sessions, stakeholder orientation, and field mobilization to drive program adoption.
- Coordinated implementation across educational institutions, municipal corporations, district administrations, CSR partners, NGOs, community organizations, and school leadership.
- Leveraged WYSA's AI platform to provide confidential conversational support, while giving administrators aggregated analytics on adoption and engagement trends.
- Produced awareness campaigns, digital communication material, QR-enabled engagement pathways, institutional communication kits, implementation manuals, monitoring dashboards, progress reports, user engagement summaries, stakeholder presentations, and impact documentation.
Scale
129,081
Beneficiary Interviews
Scheme beneficiary + Family
5,650
Merchant Surveys
Merchant Surveys
134,731
Total Interviews
36
District Covered
All of Maharashtra
Outcome
- Demonstrated how AI and digital technology can extend public communication beyond one-time awareness campaigns into sustained engagement.
- Increased program accessibility through confidential, stigma-free access for beneficiaries.
- Enabled continuous citizen engagement, supported by measurable interaction analytics.
- Generated behavioral insights that fed directly into program refinement, on a delivery architecture ready for wider public-sector rollout.